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Why your next company event should be in the Metaverse

For brands and businesses, now is the right time to understand the implications of the metaverse. This future iteration of the internet will radically change how we interact, do business, attend events, and even live everyday lives. 

With the metaverse forecasted as the future of social media, brands and businesses are now due to develop and adapt to new marketing campaigns.

For brands, marketing in the metaverse is an opportunity to reach a bigger audience, set their digital footprints, and welcome the potential of revenue growth.

The metaverse is ripe with marketing and advertising possibilities. While it is still in its early stages and developers are still being enhanced for fully-integrated augmented and virtual reality experiences, the community is now more open to experimenting on various projects, which brands can leverage for a successful breakthrough in the digital space. 

Blurring the lines between the physical and digital worlds enables brands from various industries to cater to specific audiences and deliver personalized consumer interactions. Marketing to the younger audience also becomes more natural, as brands launch video games and virtual shopping stores. 

Let’s have a look at some of the major brands and why they stepped into the metaverse. 

Samsung and their 873X showcase room

South Korean tech giant Samsung opened a virtual version of its 837 flagship store in New York, which was first built up in Decentraland.

The virtual 837X store serves as a showcase for the company’s latest announcements at the Consumer Electronics Show in Vegas and made the real life event accessible for everyone in the metaverse. It features three areas: the Connectivity Theater, the Sustainability Forest and the Customization Stage. During the first days of the event, visitors could even win limited edition digital fashion in the form of NFTs. 

The Samsung store in Decentraland will be open for a limited time, but Samsung has plans to launch more 837X stores across other platforms.

Coca Cola’s 1st Friendship Day in the Metaverse

In 2021, Coca Cola launched their first NFT collection, together with a virtual event in Decentraland. All this in the name of Friendship Day on July 30th. Coca Cola organized a virtual party on top of their virtual coke can building. Visitors could win very rare wearables, and the party kicked off the auction of the Coca Cola Friendship Box NFT package.

Adidas collaboration with NFT projects

Not only did Adidas acquire land inside the virtual world of The Sandbox, they also launched an NFT collection in collaboration with Punks Comics, Gmoney and Bored Ape Yacht Club. This NFT release instantly brought lots of eyeballs as it appealed to various communities. Especially the connection with Bored Apes has been one that brought lots of attention to Adidas’ efforts. However, the launch of the Originals: Into the Metaverse didn’t happen without some controversy as only 10 thousand out of the 30 thousand NFTs were sold to the general public.

Domino’s metaverse pizza gets delivered to your place

Sure, it was not Domino’s itself stepping into the metaverse, but enthusiastic developers that made it possible for US citizens to order a pizza. The entire ordering process happened from within the virtual world of Decentraland. This shows that brands and services will also find their way into the metaverse even without efforts from said brands themselves. In addition this shows that business in the metaverse can compliment businesses in the real world.

The possibilities of creating new use cases with the integration of Web3 and especially the metaverse, are endless.The metaverse may be young and volatile, but more and more businesses see this as a chance to pioneer in a new era of marketing. The future is bright for a marketing model based on the intersections of gaming, lifestyle, culture, and the arts in the digital world.

The whole Web3 industry is moving and evolving fast, so it's a good idea to keep an eye out for the latest trends. The transition from Web2 to Web3 has started and will continue at an ever accelerating pace.And like every transition, it will come with its challenges and opportunities.

MoonBash is your partner to evaluate and tackle the challenges while maximizing and benefit from the opportunities.